James Franco is diving back into acting with a starring turn in the microdrama Love, Lies & Frank, now streaming on Shortical. This marks his return to the spotlight years after facing serious allegations. The series blends short-form storytelling with big-name talent, fitting right into SoCal's fast-paced entertainment scene.
The actor plays Jimmy Frank, an eccentric ad agency CEO wrestling with past mistakes. He shares the screen with vertical stars Eric Guilmette and Neela Jolene, who bring their own buzz from prior hits like CEO’s Kansas Sweetheart and Cheerleader and the Beast.
Directed by Eric Wang Schwager, Love, Lies & Frank clocks in at 51 episodes, each around 19 seconds long. It stands out as one of the first projects under the SAG-AFTRA Verticals Agreement, signaling how the industry is shifting toward mobile-first content.
This arrival comes as Hollywood experiments more with bite-sized dramas. The format captures that quick-hit energy LA audiences crave amid busy days on the 405 or beach hangs in Malibu.
“Hollywood is beginning to embrace vertical storytelling in a meaningful way. To see a talent like James Franco headlining an original microdrama is an important milestone for the industry. We at Shortical are proud to be setting the standard by bringing world-class talent, filmmakers, and stories to audiences in an entirely new way proving that premium entertainment can thrive in a mobile-first world,” said Guy Shimoni, CEO of Shortical.
Back in 2018, five women spoke out in the Los Angeles Times about Franco's alleged inappropriate behavior during acting classes. Former students described interactions that felt exploitative, leading to a 2019 lawsuit from Sarah Tither-Kaplan and Toni Gaal over claims of sexual exploitation. The case wrapped up with a financial settlement.
Franco has addressed the situation by focusing on a positive life. He appeared at the Cannes Film Festival earlier this year and has denied some accusations while recognizing the importance of the issues raised.
His new Shortical gig represents another chapter in rebuilding his career after the controversy. With microdramas gaining traction, this project shows how even established names are testing new waters in California's evolving entertainment landscape.