New York Ranks Third In U.S. Onlyfans Spending — Nyc Tops City List

Intro — New Yorkers and OnlyFans: The Numbers That Surprise

OnlyFans spending might not be on everyone’s monthly budget list, but a fresh look at where dollars are flowing shows New Yorkers are putting serious cash toward the platform. OnlyGuider, a search engine and discovery directory for content creators on OnlyFans and similar sites, has released projections that put U.S. user spending above $5 billion by 2026 — up 8.9% from last year.

That growth traces back to earlier figures as well: in 2022 the U.S. OnlyFans spend was estimated at $3.7 billion. If you’re tracking trends or just curious about where entertainment dollars land in the digital age, these numbers are a clear snapshot.

"The projection underscores how subscription-based creator platforms have become a sizable part of online spending — and that trend is only accelerating," said an OnlyGuider spokesperson.

New York’s #3 Ranking For Total OnlyFans Spend

Statewide totals and what they mean

For fiscal year 2026, New York claimed the number 3 spot on OnlyGuider’s Top 10 States by Total OnlyFans Spend list with a total of $341.9 million. That figure represents a 12.3% increase and accounts for 6.5% of total U.S. OnlyFans spending — not bad company for the Empire State, especially with California and Texas ahead.

New York’s haul trailed only California at $675 million and Texas at $497.5 million. Those comparisons give a little perspective on coastal and Sun Belt spending patterns — think Hollywood-level attention meeting Texas-sized pockets.

City Rankings — NYC Leads, Upstate Makes an Appearance

Top cities and their growth

When the report zooms in on cities, New York City unsurprisingly sits at the top with $164.3 million in OnlyFans spending, an 11.2% increase. SoCal readers might nod at how a single metro can dominate in the way LA does for other entertainment metrics — NYC’s dominance here follows the same playbook.

Beyond the five boroughs, Buffalo ranked second, Rochester third, Syracuse fourth and Yonkers fifth — a reminder that OnlyFans engagement isn’t just a New York City story but a statewide phenomenon.

Hudson Valley & County-Level Breakdown

How counties compare across the Hudson Valley

OnlyGuider also sliced the data county-by-county, revealing some eye-opening totals for the Hudson Valley and nearby counties. Westchester led the pack with $9.64 million, followed by Dutchess at $4.19 million and Orange at $5.56 million.

Other county figures included Ulster at $2.58 million, Rockland at $2.72 million, Putnam at $1.52 million, Columbia at $1.22 million, Greene at $983,503 and Sullivan at $821,396. These local breakdowns show money moving beyond big-city headlines and into suburban and rural pockets.

Want the Methodology? Here’s Where to Look

Digging into the data

OnlyGuider has published details about how it modeled and collected the data for this study. For readers who want to vet the projections or compare other states and regions, the methodology page and state-by-state breakdowns are available through OnlyGuider’s site.

Photo credit: Emiliano Cicero on Unsplash. Get our free mobile app for on-the-go updates and deeper dives into local spending trends — from Manhattan to the Hudson Valley, the numbers tell a fascinating story.