Taylor Swift And Travis Kelce Welcome A Fluffy New Family Member — And She’S Already A Tommy Hilfiger Star

New pup joins the Swift-Kelce crew

There’s a new, four-legged addition to the Swift-Kelce household — a fluffy white dog who’s already making her way into the spotlight. The couple’s pup appears in a recent Tommy Hilfiger campaign featuring Travis Kelce, and fans are taking note of the newest member of the family.

Photos and a short video on Hilfiger’s Instagram show Kelce scooping the poofy dog up and collapsing onto a couch with affectionate pets and belly rubs. The canine’s name hasn’t been shared publicly yet, but she’s getting star treatment in the campaign and on social feeds.

How the Hilfiger shoot came together

Kelce’s casting move

Travis Kelce is one of several faces in Tommy Hilfiger’s new campaign, which also includes stars like Gigi Hadid and Carmelo Anthony. Kelce told Vogue that the creative team wanted a dog in the cast, and he offered up the family’s recently acquired pup for the role.

“When they asked for a dog, we thought our new pup would be perfect — she fit right in and the shots turned out great,” Kelce told Vogue, adding that some of the images are personal favorites.

The dog appears alongside Kelce in both stills and a brief video posted by Hilfiger, where her fluffy white coat complements the campaign’s aesthetic. Kelce has said these are some of his favorite shots from the job.

Fan sightings and travel clues

Speculation before the wedding

Fans had been buzzing about Kelce getting a dog earlier this year, before he and Swift tied the knot. Social media clips showed a fluffy white dog stepping out of one of Swift’s vehicles, and additional photos captured Kelce traveling with a similarly poofy pup — details that hinted at the couple’s new pet.

While the name remains a mystery, the timeline lines up with public sightings and the Hilfiger casting, making it clear the dog has been around the couple during high-profile moments.

How Swift’s famous cats fit into the picture

Feline family dynamics

There’s no official word on how Taylor Swift’s beloved cats — Meredith Grey, Olivia Benson, and Benjamin Button — have adjusted to the newcomer. Swift has long spoken about her love of cats, most notably in a 2019 Time interview where she described them as dignified, independent, and capable of handling their own lives.

Outside of her own pets, Swift has also been helping family members with pet plans. She has been assisting sister-in-law Kylie Kelce in encouraging Travis’ brother, Jason Kelce, to adopt a cat for his four daughters — Wyatt, Eliotte, Bennett, and Finn.

Where to follow the pup

The dog’s presence in the Hilfiger campaign has already made her a minor internet celebrity. Watch the campaign posts on Tommy Hilfiger’s Instagram for the short video and photos, and follow pop culture coverage for any updates on a name or more family photos.