
Yo, LA fam, the rumors are finally over! Bianca Censori, the 30-year-old architect-turned-entrepreneur and sometimes Mrs. Kanye West, just dropped a major bombshell on Instagram this Tuesday, September 23. She’s gearing up to launch her brand-new venture, ONDA LA, and she’s got her 495k followers buzzing with excitement.
Bianca shared a sneaky screenshot of her website, and while it’s light on deets, it’s heavy on hype. All we’ve got is a bold “COMING OCTOBER 13TH” splashed across the page, plus a sign-up form for early access. You drop your email, country, and phone number, hit a cute pill-shaped heart button labeled “100mg,” and boom - you’re in the loop. No instant email confirmation, though, so we’re all just vibin’ on anticipation.
Rumors are swirling faster than a Santa Ana wind, with DailyMail claiming it’s a fashion line. But hold up - earlier reports hinted at furniture. With Bianca’s architecture background, anything’s possible. We’ll just have to wait ‘til next month to see what she’s cooking up in her SoCal lab.
Let’s get into the nitty-gritty of this West Coast hustle. According to The Sun, Bianca officially registered Bianca Censori Inc. back in May right here in California. Not stopping there, she also set up shop as a company in Alphington, Australia - shoutout to her fam’s hometown - listing herself as both CEO and secretary. Talk about a boss move!
So, where’s the HQ for this mystery venture? XXL dropped a hint in June that it might be a high-end furniture biz, with an address at 8025 Melrose Avenue in Los Angeles. That’s right next to the iconic “Made in L.A.” wall - prime real estate for a creative like Bianca. Given her design chops, furniture wouldn’t be a stretch, but we’re still guessing.
“I’m beyond excited to see what Bianca brings to the table with ONDA LA - her vision is always next-level,” a close follower commented on her Instagram post, echoing the hype surrounding her launch.
Now, let’s talk about the elephant in the room - or should we say, the rapper in the boardroom? Paperwork from earlier this year lists Kanye West, aka Ye, as a director for what we’re assuming is the same biz. Considering the whispers around town that he’s got a tight grip on most parts of Bianca’s life, this isn’t exactly a shocker.
Ye hasn’t reposted Bianca’s IG tease yet, but here’s a fun fact for the Hollywood stalkers: they still only follow each other on the ‘gram. So, whether he’s just playing it cool or keeping his distance from the spotlight, his name’s still tied to this project. That’s some serious power couple energy, even if it’s low-key.
Bianca’s not rolling solo on this venture - she’s got some heavy hitters in her corner. Hussein Lalani, the founder of Zensa (a beauty brand known for tattoo kits and numbing creams), is listed as CFO in the paperwork. His involvement has tongues wagging - could ONDA LA dip into the beauty game too? We’re picturing some Malibu-style skincare collabs already.
Adding to the mix, Ye’s longtime lawyer, Manoj Shah, is repping the company legally. That ties Kanye even deeper into this SoCal startup story. With this crew, ONDA LA is shaping up to be a multi-faceted venture that might just take over the West Coast scene. Mark your calendars for October 13th - we’ll be refreshing that site faster than you can say “Hollywood hustle!”