Bts Jin'S Socal-Inspired Liquor Brand Caught In Labeling Drama

Labeling Scandal Shakes Up BTS Jin’s Liquor Biz

Yo, LA fam, there’s some serious tea brewing straight outta South Korea, and it’s got a Hollywood-adjacent K-pop twist. Jini’s Lamp, a liquor brand co-founded by BTS’s Jin and celeb restaurateur Paik Jong-won, is in hot water after a consumer dropped a bombshell complaint about product misinformation. Now, the South Korean government is stepping in to investigate, and the drama’s got that SoCal summer energy - spicy and unrelenting.

According to industry insiders, the National Agricultural Products Quality Management Service, under the Ministry of Agriculture, Food and Rural Affairs, got wind of the issue and passed the case to its regional office in Yesan, South Chungcheong Province. This ain’t just a small-time gripe - it’s a full-on investigation into whether Jini’s Lamp has been misleading fans and drinkers about their IGIN highball drinks. Think of it like a shady script flip on the red carpet in Hollywood; the stakes are high when you’ve got a global star like Jin tied to the brand.

Consumer Complaint Spills the Deets

The whole mess started when an unnamed user took to a popular online forum, claiming they filed the complaint because IGIN drinks - think plum and watermelon-flavored highballs - were playing fast and loose with origin labeling. Jini’s Lamp, founded in 2022 by Jin and Paik in Yesan, distributes through Paiksooldoga, another traditional liquor outfit by Paik. But the consumer ain’t buying the story the company’s selling on their website.

Here’s the 411: Jini’s Lamp’s homepage says the drinks use plum extract from Chile and watermelon extract from the U.S., but other online product info allegedly claims the extracts are domestic. The complainant is fired up, saying this kind of mix-up could mess with the consumer market, especially when you’ve got a superstar like Jin repping the brand with that Malibu-style charisma.

“When a global artist like Jin is involved, there’s gotta be accountability - both legally and ethically - to keep things real for the fans and consumers,” the unnamed complainant posted online.

Agency Steps In, Products Disappear from Shelves

Adding fuel to this fire, the consumer who filed the complaint didn’t hold back, calling out websites that repeatedly hyped the drinks as using domestic extracts. They’re arguing that if even one ingredient comes from outside South Korea, those claims are straight-up false. They’ve even urged the agency’s special judicial police officers to dig deep and push for criminal charges if any violations are confirmed - talk about bringing the heat!

Right now, if you’re trying to cop some of these controversial IGIN drinks, you’re outta luck. They’ve vanished from online outlets run by Jini’s Lamp and Paiksooldoga. The company admitted there was a glitch with the online info for a hot minute but claims it’s all been corrected now. Still, with Jin’s global influence - dude’s basically K-pop royalty - this isn’t just a local scandal; it’s got fans from Seoul to Santa Monica watching closely.

Paik’s Business Ties and Jini’s Lamp’s Defense

Meanwhile, Theborn Korea, a big-time restaurant and takeout franchise run by Paik, is trying to distance itself from the drama. They’re saying Paik’s investment in Jini’s Lamp is strictly personal and has zero to do with their current operations. Gotta keep that business clean, right? It’s like trying to dodge paparazzi on Sunset Boulevard - good luck with that.

As this investigation unfolds, all eyes are on Jini’s Lamp to see how they’ll handle the fallout. Will they come out with a statement smoother than a Venice Beach sunset, or is this just the start of a bigger PR nightmare? Stick with us as we keep tabs on this story - it’s got more twists than a drive down the Pacific Coast Highway.