Decoding The 'Rich Girl' Look: Milan Fashion Week'S Luxurious Debate

  • By Jasmine
  • March 7, 2026, 1 p.m.

A New Wave of Wealthy Fashion Icons

At the heart of Milan Fashion Week, the question on everyone’s lips was: What does a 'rich girl' look like now? As high fashion models and moguls strutted down the runway, they showcased a style that was both polished and intriguing, shaking up the traditional notions of wealth and luxury. This year's fashion scene highlights a shift from overt opulence to a more nuanced expression of wealth.

One actor from the popular show 'Industry' put it simply: "Industry has made me so scared of really rich people," he confessed. "Our show makes it so clear that they’re everywhere—these secretly wealthy, super powerful people who just show up in big gray sweaters and leggings at the cafe and then open up their laptop and ruin everyone’s lives." This 'quiet luxury' aesthetic, often seen on screen, was mirrored by many at the event, including tech mogul Mark Zuckerberg, who attended Prada's show in a classic camel wool polo shirt and deep-brown slacks.

“Our show makes it so clear that they’re everywhere—these secretly wealthy, super powerful people who just show up in big gray sweaters and leggings at the cafe and then open up their laptop and ruin everyone’s lives.”

The Carolyn Bessette Kennedy Influence

Fashion's nostalgia for Carolyn Bessette Kennedy was palpable. Her iconic style, characterized by muted urban elegance with a hint of Gen X irony, inspired numerous designers at Milan. MM6 Maison Margiela, Jil Sander, and Tod's paid homage to her signature camel-colored pencil skirt outfit, while models flaunted versions of her messy ponytail on runways at Prada, Giorgio Armani, and Fendi.

Sarah Pidgeon's portrayal of Bessette Kennedy in 'Love Story' further fueled this frenzy, bringing her timeless aesthetic to a new generation. The fascination with her look was so prevalent that Karlie Kloss, another fashion elite, was seen in Gucci's take on Bessette Kennedy's style, proving that the past continues to influence present-day fashion.

DIY Luxury and the Rise of Accessible Wealth

Another trend taking the fashion world by storm is the concept of DIY luxury. French model Ambre Roumeau's walk for Bottega Veneta, with a knitting project in tow, exemplified this new wave. It's about embracing handcrafted creations while still having 'real designer clothing money.' Prada echoed this with its runway featuring wrinkled shirts and hand-knit scarves, presenting a lived-in aesthetic that celebrates authenticity.

The ultimate fashion paradox was perhaps best showcased at Gucci, where Emily Ratajkowski dazzled in a crystal-encrusted party dress, embodying the idea that sometimes, looking fantastically cheap is the most expensive look of all. The playful irony here is a nod to the ever-evolving definition of wealth – one that challenges the status quo and blurs the lines between privilege and style.

Redefining Wealth in Fashion

As Milan Fashion Week wrapped up, it left a lingering question: Why do we all want to look wealthy? The hard truth is that money is often synonymous with protection and opportunity. From better healthcare to the freedom to pursue passions, the advantages are undeniable. Yet, this event reminded us that while the desire to look the part is strong, true wealth – in all its forms – is much more than just appearances.

The sight of Mark Zuckerberg and Priscilla Chan casually strolling in sweatsuits past the Duomo underscored this point. Being rich and looking rich might be worlds apart, but in the world of fashion, it’s all about having fun with the narrative.

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Jasmine
Author: Jasmine
Jasmine

Jasmine

Jasmine Kwon covers the wildest headlines out of California — from OnlyFans controversies to late-night celebrity arrests. With roots in Koreatown and a radar for viral chaos, Jasmine is always two steps ahead of the next Hollywood meltdown.