Hailey Bieber Brings '90S Thong Trend Back To The Chateau Marmont

Nothing says 'Hollywood' quite like a daring fashion statement, and Hailey Bieber certainly delivered at the 2025 GQ Men Of The Year party. Held at the iconic Chateau Marmont in Los Angeles, the event saw Bieber reviving the '90s exposed thong trend with her own dazzling twist.

Stepping onto the red carpet, the Rhode founder rocked a vintage naked dress from Gucci. This head-turner featured an elongated halter top, a low open back, and glittery crystal stripes that shimmered under the LA lights. But the real showstopper? A black Gucci by Tom Ford thong, bedazzled with the GG logo, peeking through her transparent ensemble.

“Hailey’s look was a nod to the past while setting a trend for the future,” commented a fashion insider at the bash.

Hailey's ensemble echoed the iconic looks of fashion icons like Kim Kardashian and Solange Knowles, who have also sported Gucci’s peekaboo thong, originally unveiled during the Gucci Spring 1997 runway. The whole vibe seemed to channel a Gillian Anderson moment from 2001, adding a touch of nostalgia to her modern glamour.

Adding to the allure, Hailey accessorized with diamond jewelry, including her famous engagement ring from Justin Bieber, and finished the look with a chic Y2K-inspired updo. Inside, she was spotted sharing laughs with her bestie Kendall Jenner, who opted for an elegant black dress.

The evening wasn’t just about fashion, though. Hailey is one of seven celebrities gracing the pages of this month's GQ, where she opens up about her journey with Rhode and life as a mom alongside her pop star husband. The issue celebrates 30 years of GQ Men of the Year, spotlighting other stars like Stephen Colbert, Seth Rogan, and SZA. It was a night where past meets present, locking the legendary Chateau Marmont in an unforgettable moment in Hollywood style history.