Hailey Bieber'S Name Bid Farewell To Erewhon'S Famous Smoothie

The Smoothie's Name Change Sparks Buzz in LA

It’s the end of an era in Los Angeles’ upscale grocery scene as Erewhon removes Hailey Bieber’s name from its wildly popular Strawberry Glaze Skin Smoothie. The groovy grocery chain, known for its organic offerings and celebrity clientele, has turned the page on a star-studded partnership that captured the SoCal spirit of beauty and wellness. The smoothie, still a hotspot favorite, continues to draw in the health-conscious crowd from across the city.

Contractual Changes Lead to A New Name

Introduced in 2022, the Hailey Bieber Strawberry Glaze Skin Smoothie was an instant hit with Angelenos, touted for its skin-nourishing ingredients. By December 2023, the $20 concoction was flying off the shelves, selling an impressive 40,000 units a month, as noted by Erewhon’s VP, Vito Antoci. However, the collaboration met its sunset clause with the expiration of Bieber’s contract, prompting the store to drop her name and simply call it the Strawberry Glaze Skin Smoothie.

“Her contract [with Erewhon] ended, so we can’t say Hailey Bieber,” a store employee shared with Page Six, highlighting the seamless transition.

Page Six further reported that despite the name change, customers continue to associate the drink with the model, a testament to Bieber's enduring influence. "She’s not getting anything, but it’s good for us," an Erewhon representative cheekily noted.

What's Inside the Glitzy Blend?

Now just as smooth without the celebrity endorsement, the Strawberry Glaze Skin Smoothie still boasts a blend of almond milk, organic strawberries, bananas, avocado, dates, maple syrup, collagen peptides, sea moss gel, and coconut cream. This powerful combo continues to promise SoCal sunshine in a cup, all while packing a nutritious punch.

Even without a direct paycheck from the collaboration, Bieber, who helms the skincare brand Rhode, vouched for the drink’s benefits in Vogue, claiming a daily dose contributed significantly to her glowing skin. Erewhon employees also clarified that while Bieber didn't create the recipe, the charm of her name helped steer part of the profits to charitable causes.

As Erewhon rides the wave of its smoothie success, the city of angels remains abuzz with the latest blend sensation. Whether you’re grabbing it post-yoga session or during a Santa Monica stroll, the Strawberry Glaze Skin Smoothie keeps its cool in the city’s ever-evolving wellness landscape.