Hailey Bieber'S New Year, New Look: Embracing The Lob

Hailey's New Year Hair Makeover

As the glittering city of Los Angeles ushers in a new year, Hailey Bieber is ringing in fresh vibes with a chic hairstyle update that has the beauty world buzzing. The model and Rhode beauty mogul unveiled her fabulous lob – a longer bob that gracefully skims her shoulders – in a stunning Instagram selfie that also featured her elegant makeup look.

A Subtly Stylish Transformation

Hailey's latest hairdo is courtesy of celebrity hairstylist Justine Marjan, and it's a softer take on the bob that's perfect for the cool Cali winter. Her style included gentle layers and a sleek middle part, adding a touch of sophistication. Meanwhile, the rest of her beauty game was on point with warm bronzer, rosy blush, muted pink-mauve lips, and nails sporting a glazed nude finish.

“For me, everything with Rhode, I have my hopes for it, and then I feel like it always exceeds my hopes and expectations. Everything that has happened with this brand has far eclipsed anything I could have ever dreamed of and hoped for,” Bieber expressed.

The Evolution of Hailey's Style

This isn't the first time Hailey has turned heads with a bob cut as the calendar turns. At the start of 2023, she flaunted an even shorter bob that made waves on Instagram. Her hair journey is as dynamic as her entrepreneurial one – in May, she sold her Rhode brand to e.l.f. Cosmetics in a deal worth a jaw-dropping $1 billion.

October saw her snag the Beauty Innovator award at WSJ. Magazine's Innovator Awards, while November rounded off with her being honored by GQ as one of their Men of the Year honorees. It's clear that both in style and business, Hailey Bieber is all about making bold moves and setting new trends.