Hollywood'S Hottest Trend: The 'Marty Supreme' Jacket Everyone'S Wearing

From Movie Merch to Fashion Statement

You know you've hit the jackpot when movie merch sells out before the film even sees the light of day. The current must-have item isn't a limited-edition sneaker or an avant-garde handbag – it's a throwback windbreaker branded with the title of Timothée Chalamet’s upcoming movie, 'Marty Supreme'.

This retro-inspired jacket, channeling serious '90s vibes with its colorblock design, is like a time capsule from your favorite Nautica catalog or as if Ralph Lauren added a bit of pizzazz with stars embroidered on the front. The creative brains behind this masterpiece include Doni Nahmias, Chalamet’s stylist Taylor McNeill, and A24, the movie's producer.

Retailing at $250, this jacket was available in several eye-catching colors – black, red, blue, and a vivid orange that has become the film's signature shade. Unsurprisingly, the blue version quickly became the crowd favorite. But it didn’t matter which color you liked; they all sold out faster than a Hollywood red carpet premiere at an underground pop-up in SoHo last November. Now, the jacket's price on resale sites is soaring, with no word on whether more will hit the market.

Star-Studded Seal of Approval

The obsession over this jacket has been fueled by a slew of celebrities flaunting it. Timothée Chalamet himself was the first to rock the look, with his girlfriend Kylie Jenner donning it at a Yankees game in October. Soon, it seemed like every A-lister needed to be seen in it. Kendall Jenner, the Biebers, Tom Brady, and Kid Cudi have all been spotted sporting the jacket, proving its undeniable star power.

During the Vegas F1 Grand Prix, even influencers couldn't resist jumping in on the trend. It's reminiscent of other celeb-endorsed crazes like Beyoncé’s 'Levii’s' collaboration or Zendaya’s 'I Told Ya' shirt. But really, has there ever been a piece of movie merch this viral, making 'Marty Supreme' the name on everyone’s lips?

“The jacket's popularity is the talk of the town – it’s a phenomenon that’s seen more buzz than the movie itself,” commented a fan on social media.

The Future of 'Marty Supreme'

While Timothée's comedic fake Zoom call marketing might have been all in fun, he wasn't exaggerating about the impact. 'Marty Supreme' is more than just a film release – it's a cultural moment.

With its official release set for Christmas Day, December 25, theaters across the U.S. are ready for the film debut. But let's be real, everyone’s still clamoring for a chance to snag the iconic jacket first. As we await the movie’s premiere, one thing’s for sure: this jacket has already earned its place in fashion history.