Is Erewhon Bringing Its Bougie Vibes From La To Nyc? Signs Point To Yes! on ONDA LA

Erewhon’s East Coast Dreams: From Hollywood Hills to Greenwich Village

Hold onto your $20 smoothies, fam - the West Coast’s most extra grocery store, Erewhon, might be packing its organic bags and heading to New York City. Known for its jaw-dropping prices and A-list clientele, this LA staple could be setting up shop in Greenwich Village as part of a swanky new development led by streetwear king Ronnie Fieg of Kith fame. We’re talking prime Manhattan real estate at 609 Greenwich Street, where the vibes are already giving off major ‘shiny L.A. life’ energy.

Fieg dropped a blueprint this week for his Kith Ivy/Padel 609 project, and guess what’s on the floorplan? A section straight-up labeled 'Erewhon.' While neither Fieg nor Erewhon spilled the tea to Forbes when asked on Tuesday, the plans hint at something big - even if it’s not a full-blown grocery store like the ones dotting Los Angeles. Still, with Erewhon’s rep for high-end juice bars and celebrity collabs, NYC might be in for a treat.

What’s Cooking at Kith Ivy? A Peek at the Plans

The Kith Ivy project isn’t just about groceries - it’s a whole lifestyle flex. The development is set to include a private club for padel (that trendy racket sport blowing up faster than a TikTok trend), spanning three floors and a rooftop. Alongside that, there’s space for a boutique, gym, locker rooms, sauna, steam room, hammam, cold plunge, and, of course, that Erewhon spot.

Now, the blueprint doesn’t scream 'massive supermarket' - the allocated space looks more suited for a chic juice bar than a full store. But considering Erewhon’s claim to fame is those over-the-top smoothies (often whipped up with stars), and the construction company behind the project mentioned a 'juice bar,' we’re betting on something with serious SoCal summer energy. Imagine sipping a $23 smoothie while pretending you’re chilling in Malibu, but nah, you’re just in the Village.

Erewhon’s Star Power: From Cali Celebs to TikTok Trends

For the uninitiated, Erewhon isn’t just a grocery store - it’s a cultural phenomenon. Born in the 1960s as a humble health food spot in Boston, it’s now a California exclusive with 11 locations, where organic luxury meets sticker shock. Think $10-per-pound bell peppers or $30 for eight 'luxury' ice cubes - yeah, it’s that kind of place. Thanks to social media and collabs with stars like Hailey Bieber and Kendall Jenner, it’s become a tourist trap and a celeb hangout rolled into one.

'Erewhon isn’t just shopping - it’s an experience, like snagging a front-row seat at a Hollywood premiere. If it’s coming to NYC, I’m lining up on day one!' - a local influencer hyped on Instagram.

The aisles have seen everyone from Kylie Jenner to Machine Gun Kelly, and TikTok’s obsessed with the 'guess the price' game, where folks reveal the wild costs of everyday items. Then there’s the smoothies - Sabrina Carpenter’s 'Short N’ Sweet' collab hit $23 last summer with fancy ingredients like collagen and oat milk. Other bangers include Olivia Rodrigo’s $18 Good 4 U and Bieber’s $17 Strawberry Skin Smoothie, which sold up to 1,500 a day in 2023. Erewhon’s basically the red carpet of grocery shopping.

Why Erewhon in NYC Could Be a Game-Changer

If this Greenwich Village spot happens, it’ll mark Erewhon’s first venture outside California - a huge deal for a brand so tied to the LA lifestyle. New Yorkers are no strangers to bougie markets, but Erewhon’s mix of wellness, wealth, and wattage could shake things up. Will Manhattanites shell out for $14 'hyper oxygenated' water? Bet on it, especially if the influencers are snapping pics.

For now, we’re stuck playing the waiting game. But if Erewhon does land in NYC, expect lines longer than a Santa Monica pier sunset. Stay tuned - we’ll keep you posted on whether this West Coast icon can handle the East Coast hustle.