Jamie Haller Drops Italian-Made Handbags For Her Socal Brand Onda La - Exclusive Scoop!

From SoCal to Tuscany: Jamie Haller’s New Handbag Venture

Hey, LA fashion fam, get ready to clutch your pearls - or better yet, one of Jamie Haller’s new handbags! The California-based designer, already killing it with her modern, understated luxury shoes, is expanding her namesake label ONDA LA with a fresh category that’s got us buzzing. Known for her Italian-handcrafted footwear since her 2020 debut, Haller is now bringing that same artisanal vibe to handbags, and we’re totally here for this SoCal-meets-Tuscany glow-up.

After opening her first store in the chic coastal town of Montecito back in May (think Santa Barbara’s bougie cousin), Haller’s ready to unveil two drool-worthy handbag designs. And just like her signature buffalo leather penny loafers - priced at a cool $595 - these bags are crafted in a Tuscany atelier with the finest materials. It’s all about that West Coast effortless style mixed with Old World craftsmanship, and we’re already adding these to our Rodeo Drive wish list.

Bag Deets: Meet the Ring Tote and Document Clutch

So, what’s in store? Haller’s dropping a medium-sized shoulder bag in a rich oxblood buffalo leather - perfect for strutting down Melrose Avenue. Then there’s the Ring tote and a sleek two-toned elongated purse called the Document clutch, both screaming quiet luxury with an LA edge. They’re hitting shelves mid-October, with more styles teased for the next year (prices are still under wraps, so stay tuned).

“I’ve been obsessed with the textures and leathers I’ve sourced in Italy for shoes, and I just kept thinking, ‘This would slay as a bag!’ So, here we are,” Haller spilled to us.

Haller designs with herself in mind, keeping it real for her core crew - women aged 30 to 70, with the biggest slice being the 40-to-60 crowd. “I’m my own muse, and if I love it, I know my customers will too,” she shared. You can snag these beauties first online at shop-jamiehaller.com, or check them out at wholesale spots like Saks Fifth Avenue, Goop, and Mohawk General Store.

Behind the Scenes: Crafting in LA and Battling Tariffs

Here’s the tea on production - about 80 percent of Haller’s ready-to-wear line is made right here in Los Angeles, keeping that local SoCal energy alive. Some knits come from China, and outerwear plus accessories like these new bags hail from Italy, with fabrics, trimmings, and buttons sourced from Italy and Japan. It’s a global operation with a heavy Cali influence, but it hasn’t been all sunshine and Venice Beach vibes lately.

Haller’s been hit hard by tariffs, which have thrown a wrench in her brand’s momentum. “The tariff situation is straight-up stressful,” she admitted. “It’s impossible to plan ahead with costs spiking - from 10 to 25 percent on top of regular increases - and the weakened dollar just adds to the chaos.” Between May and July, she faced some tough calls, even taking financial hits due to impulsive decisions in a volatile market.

To play it safe, Haller scaled back orders to avoid overcommitting, but that led to items selling out in hours online. “It’s a disservice to my customers and my business, but I had to make that call given the economy,” she explained. Still, she’s not letting the drama dim her shine - with growth in the last six months and a strong holiday season, Haller’s optimistic about a spring comeback.

Looking Ahead: Growth Despite the Grind

Despite the tariff turmoil and economic curveballs, Haller’s brand is still on the rise, proving she’s got that Hollywood hustle. “I’m super positive about the future,” she said, riding high on recent growth and holiday wins. It’s clear she’s got her eyes on the horizon, ready to keep dropping pieces that resonate with her loyal fanbase.

So, whether you’re a fashionista cruising through West Hollywood or just dreaming of a Malibu getaway, keep an eye out for Jamie Haller’s handbag drop this October. This is one SoCal designer who’s turning global challenges into runway-ready magic, and we can’t wait to see what’s next for ONDA LA. Stay tuned, fam - this is just the beginning!