Jennifer Aniston'S New Love: Jim Curtis Joins Her In Haircare Adventure

Love Meets Business: Jennifer and Jim's Haircare Cameo

In a Hollywood twist that has fans buzzing with SoCal energy, Jennifer Aniston has teamed up with her new partner Jim Curtis for a special appearance promoting her haircare brand Lolavie. On November 25, the Friends star took to social media, bringing some Malibu-style drama to the beauty world. She shared a playful reel demonstrating how to "get rid of frizz but keep your waves" using "a little bit of the hair paste" and "a little drop of the hair oil." And here's the surprise twist – the model for her demonstration is none other than Jim Curtis himself, effortlessly blending romance and business.

"Happy birthday my love. Cherished," Jennifer captioned a candid Instagram post, giving a rare glimpse into her usually private love life.

Lolavie, Jennifer's clean beauty line launched in 2021, has been a hit with its range of products from body lotions to candles. But now, it's got an extra sparkle thanks to Jim, a well-known celebrity hypnotherapist and wellness coach. Jim has not only transformed his own life but has helped countless others find clarity and heal, as per his inspiring mission statement. "I not only transformed my health, anxiety and relationships, I've helped thousands create an entirely new reality," Jim shares on his website.

Romance in the Air: A Star-Studded Affair

Rumors of Jennifer and Jim's romance first surfaced when they were spotted vacationing in the exclusive eco-friendly Ventana Big Sur resort earlier in 2025. The pair later joined Friends star Courteney Cox, Olivia Wilde, Amy Schumer, and Jason Bateman for a luxurious Mallorca yacht getaway. Despite the enchanting backdrop, it wasn't until Jim's 50th birthday in November that Jennifer officially unveiled their relationship with a heartfelt Instagram post.

"He's quite extraordinary and helps many, many people," Jennifer told Elle magazine, describing Jim as "very special, very normal, and very kind." Her praise for Jim's work, focused on helping people heal from trauma, reflects the deep connection they share. It's a beautiful journey of love, business, and personal growth for both.

From Frizz to Fame: The Lolavie Legacy

Lolavie, a brand that speaks to Jennifer's passion for clean beauty, continues to resonate with fans and beauty enthusiasts alike. The hair paste and oil, retailing at $29 and $33 respectively, are just a glimpse into the thoughtful, eco-conscious ethos behind the brand. Interestingly, Lolavie was also the name of a perfume Jennifer launched back in 2010, shrouded in mystery with its personal significance.

As Jennifer and Jim continue to capture hearts – both on-screen and off – their story is one of glamorous simplicity, proving that in LA, love and success go hand in hand. With Jennifer's touch and Jim's influence, Lolavie's story is bound to shine even brighter.