Lone Star Splurge: Texas Spends Big On Onlyfans, Trails Only California

Texas Makes Its Mark in the OnlyFans Economy

The Lone Star State is living up to its reputation of going big, now ranking second in the nation for OnlyFans spending. In 2025, Texans spent a staggering $248.4 million on the platform, making it the second-highest spending state, only behind the sunny state of California. With major cities like Houston and Dallas leading the charge, it's clear that Texas is embracing the creator economy with open arms.

Houston and Dallas: Leaders in the Texas Scene

Houston tops the chart as Texas' biggest spender on OnlyFans, with its residents dropping $31.99 million in 2025. Interestingly, the city reported a surplus of $7.9 million, showcasing its strength as a "creator economy." Spring, Texas, a market hub in Houston, alone contributed nearly $2.5 million, followed closely by the Humble/Atascocita/Kingwood area with $2.13 million.

Dallas, not to be outdone, spent $26.17 million, achieving the highest per-capita spending among Texas' largest cities. Despite these impressive figures, not all Texan cities are seeing the same success. Fort Worth, for instance, logged a $7.7 million deficit on $10.24 million in spending, highlighting disparities within the state’s creator economy.

"The Fort Worth and Dallas split is the single most striking data point in the Texas numbers," said Sam Pierce, CEO of OnlyGuider. "They are the same metro area. People commute between them daily. But in terms of the OnlyFans creator economy, they might as well be in different states. Creator culture doesn't follow geography. It follows community, networks and infrastructure."

A Deeper Look at Central Texas

Central Texas showcases significant spending disparities with Bexar and Travis Counties ranking high in expenditures but lagging in creator revenue. Austin, for example, spent $17.54 million but raked in only $13.9 million, resulting in a $3.7 million shortfall. San Antonio’s scenario is even more telling – it spent $17.4 million yet generated only $5.8 million in creator revenue, leading to an $11.6 million deficit.

OnlyGuider, in its comprehensive analysis, attributes San Antonio’s spending patterns to its large military population, which boosts consumer expenditure with little matching local creator infrastructure. The firm's proprietary financial model, which triangulates multiple data points, highlights these findings and further emphasizes the complexity of the OnlyFans landscape in Texas.