Blackpink'S Lisa Bags A Whopping 17.7 Billion Won At The World Cup

Lisa's World Cup Payday: A Winning Performance

Group Blackpink member Lisa is turning heads with her dazzling earnings from the 2026 FIFA North and Central America World Cup. The K-pop icon reportedly pulled in a staggering 17.7 billion won, thanks to her dynamic performances and high-profile advertising deals.

On the 21st (local time), British outlet The Sun highlighted this financial triumph, citing insights from brand and culture expert Nick Ede. According to Ede, Lisa's success was powered by her performance at the World Cup opening ceremony in Los Angeles, where she joined forces with Anita and Rema to perform the tournament's theme song, "Goals."

“Lisa and Blackpink have directly funneled one of the most loyal music fandoms in the world into the football tournament,” said Ede, emphasizing the impact of their involvement.

Advertising Gold: Lisa's Strategic Success

Lisa's presence at the World Cup wasn't just about the music – it was a strategic play in the advertising arena. Her £9 million earnings place her third among singer participants, trailing just behind Shakira and Justin Bieber. The star-studded event, held in the heart of LA, served as an arena for showcasing global advertising prowess.

Nick Ede further explained, "The World Cup is not only the biggest sporting event on earth but also one of the largest advertising opportunities in the world." Brands are eager to invest in celebrities like Lisa, who can command immediate attention and connect with billions during coveted ad slots.

A Stage Like No Other

For many stars, stealing the spotlight at an event as massive as the World Cup is akin to landing a role in a blockbuster or dropping a hit album. The exposure is unmatched, guaranteeing a surge in global visibility.

As Lisa continues to shine on such grand stages, her appeal among global brands only grows, cementing her as a sought-after figure in both the music and advertising worlds. The World Cup proved to be not just a sporting spectacle, but a launchpad for megastars like Lisa to further amplify their reach and influence.